Sun Country Airlines is peeling back the curtain on its new growth strategy, announcing nearly a dozen new routes all outside the Twin Cities.
The Eagan-based carrier said Tuesday it will offer seasonal service from Dallas-Fort Worth, St. Louis and Madison, Wis., signaling a two-pronged strategy for national expansion. St. Louis and Madison are new markets for Sun Country and fit into the company’s goal of connecting Midwestern cities to western Florida during cold-weather months, while the Dallas metroplex is an example of a large market with room for more competitive leisure fares.
All three markets are gaining twice weekly service to and from Fort Myers Southwest Florida International Airport and Tampa International Airport. Midwest markets have predictable, high-priced air demand to west Florida in winter, and the airline is supporting that with lower-cost fares, said Sun Country chief executive Jude Bricker.